About The Speaker
Ms. Sarah Ibrahim
Ms. Sarah Joined the bank in 2010 following a successful career in a number of multinational organizations. Her experience spans 20 years in Marketing Communications and Corporate Sustainability. Ms. Sarah assumed several positions that entailed the responsibility of servicing a wide variety of brands in addition to participating in many national campaigns providing consultancy services for private and public entities. She also worked closely with the civil society as well as a number of UN agencies in Egypt. In her current capacity, Sarah is responsible for setting out effective strategies and executive plans for the marketing of Attijariwafa bank Egypt products and brand, through means that abide by the bank’s objectives and the banking dynamics. Ms. Sarah also devises the strategy and plans of the corporate sustainability, governance & financial inclusion in line with Sustainable Development Goals and Egypt Vision: 2030. Ms. Sarah holds a Bachelors of Arts in English Literature and Linguistics from Ain Shams University and is currently studying for her Master degree in Global Affairs and Public Policy at the American University in Cairo. She is also a certified Board Director. Ms. Sarah is well known for her active role in raising awareness and promoting the role of media and communications in corporate and product management. She is a member of the Core Corporate impact and Sustainability Committee at the American Chamber of Commerce since 2012 and a member of the Bank Executive Committee since 2014. Additionally, Sarah is the company Secretary.