Good things happen when you narrow your focus
Welcome to Conference

Ms. Omneya Sami

Omneya Sami Gamal Eldin is Head of Marketing and Development at Credit Agricole Egypt. She has been working for 12 years in Credit Agricole Egypt in Individual Banking. 2006 she started in CAE with managing development projects with IT representing the business side where she launched 2 projects that transformed Retail business: the CRM and Datawarehouse. 2008 she headed the business analysis and budgeting department where she created an advanced analytical team and steered the Retail target achievements. 2011 she headed the Marketing and development department where she managed all development activities for Credit Agricole Egypt.  She is responsible to develop Products covering: accounts, deposits, loans, cards, funds, packages and bundles. She worked on many projects reviewing Customer life cycle and introduced the Segment approach with its positioning for private banking, affluent, intermediate, youth and payroll. She drives Marketing activities relying on data analytics, trends, behavior analysis and KPIs. She is managing different senior committees for business development, setting strategies and pricing. She reinforced the Digital Marketing within the core marketing activities. She is a member of Marketing Club with Credit Agricole international team.

 

She graduated from German School 1993 and obtained Bachelor degree in Engineering from Cairo University 1998 and a Master degree from Nottingham University 2002. She started her career in the Medical Equipment sector with Lakah group and later in IT sector with Orascom technology.

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