Mr. Mohamed Magdy
mohamed Magdy Joined Pirelli Egypt at 2008 as Marketing Manager, led the organization to uplift brand positioning from 4th to 2nd place and support in double the value returns in five years. Developed integrated marketing communication approach along Pirelli Truck and Car Business units, using marketing mix and maximize the Publicity and CSR contributions (Main projects: Radio Educational Show, Technical Schools Support, Fleet Safety Driving programs). Main duties covering : Set-up of the strategic marketing plans for Commercial & Consumer business units, by developing the overall product & services value propositions, profitability & market share targets, identifying required resources and setting annual objectives across marketing mix and placement of ROI KPIs. Development of MKTG plan proposal to integrate regional product road map launches, Distribution Structuring & network planning, Price Positioning and Promotion approaches, along with setting budgets and methods of monitor & control. Ensures an integrated marketing communication approach across Business units, which leverage brand positioning through product synergy. Exploration of PR and development arrangement for CSR projects, (ex. Educational, Charities ) Press conferences and Sponsorship programs- to leverage PR coverage. Formulates basis for mass media communication theme (specifies message idea, associated values & style) ensuring of advertising consistent objectives. Assess various media channels and appraising the efficient communication medium for delivering marketing objectives and strategies. Maintaining a differentiated Point of sale network that exposing Pirelli Corporate identity, which uplift image toward franchise applications. Setting co-promotion & marketing alliances for delivering added value services. 2004–2008 LG Electronics Egypt Cairo, Egypt Marketing Manager Joined LG Egypt at 2004 as Assistant Marketing Manager, led the company across the period to set new integrated marketing communication strategy classified by brand management, which reflect positively in consolidating LG brand position that supports directly in moving the brand from 5th to 3rd place in three years. Arranged one of the best CSR events for LG in Egypt (LG CUP 2005 Tournament) which support in uplift brand awareness and considerations. (Additional to CSR projects: Eye Cataract operations, Ramadan Food bank program) In addition of developing the best marketing communication campaign in LG group in 2007 DA digital appliances and DD Digital display.